Think of your IT budget as a strategic tool. What goals are you hoping to accomplish this year, and how can your budget help you?
If you request more of the budget than you were given last year, what do you plan to do with the money? Is your request justified, or are you just guessing how much money you think would be nice to have?
When you set specific goals, it’s easier to see whether your budget is working for you to help you accomplish those goals.
For example, let’s say one of your goals for this year is to gain 30 new clients. Perhaps some of your budget will go towards a new marketing strategy geared towards gaining these clients. Or maybe you’ll want to invest in better analytics to see where most of your new clients are coming from.
Setting goals as a department and company will give you a framework for establishing and managing an IT budget. That way, you’re using the budget as a tool, and not a guessing game.